Premium Web Analytics
What makes Matomo a premium web analytics tool?
Matomo’s full range of features allows you to evaluate the entire user-journey of everyone who visits your website. There is no other tool that offers such a complete range of features like Matomo Analytics which includes:
✔ No Data Sampling – read
✔ Features unique to Matomo including:
- ✓ Media Analytics
- ✓ Content Interactions
- ✓ Transitions
- ✓ Row Evolution and many more
✔ Conversion Optimization features (see below)
✔ Visitor Profiles (see below)
✔ Enhanced SEO (see below)
✔ Custom Reporting
✔ Campaign Tracking
✔ Roll-Up Reporting – combine reporting from multiple websites
✔ White Label – bring in your branding across your interface and reports
✔ All the standard metrics you’d expect from a quality web analytics tool!
What is Conversion Optimization? This has become somewhat of a ‘buzz’ phrase in the digital marketing space, but what these tools allow you to do is accurately analyse the user-experience of your visitors and then optimize steps of the user-journey on your website with the ultimate goal to increase conversions.
A truly unique component to
Matomo’s features is Visitor Profiles. Here you evaluate every action an individual
user has taken on your website which is compiled into a full historical profile.
This lets you see what the life-time journey of an active user looks like, or perhaps you want to see what a profile looks like for a user who comes back time-and-time again without ever purchasing; there is no better way to gain insights to these journeys and this is why the Visitor Profiles feature is so widely used by Matomo users.
When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.
✔ Integration with Google, Bing and Yahoo Search Consoles
✔ Eliminate “Keyword not defined” in your Referrers reports
✔ Keyword ranking positions
✔ Crawling statistics
Matomo easily integrates with 100+ technologies including Content Management Systems, eCommerce Stores, Forums, Frameworks and more. This includes integration with WordPress, Magento, Joomla, Drupal, WooCommerce, Microsoft Sharepoint and Moodle.