Premium Web Analytics

What makes Matomo a premium web analytics tool?

Matomo’s full range of features allows you to evaluate the entire user-journey of everyone who visits your website. There is no other tool that offers such a complete range of features like Matomo Analytics which includes:

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✔ No Data Sampling – read more
✔ Features unique to Matomo including:

  • ✓ Media Analytics
  • ✓ Content Interactions
  • ✓ Transitions
  • ✓ Row Evolution and many more

✔ Conversion Optimization features (see below)
✔ Visitor Profiles (see below)
✔ Enhanced SEO (see below)
✔ Ecommerce
✔ Custom Reporting
✔ Campaign Tracking
✔ Roll-Up Reporting – combine reporting from multiple websites
✔ White Label – bring in your branding across your interface and reports
✔ All the standard metrics you’d expect from a quality web analytics tool!

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Conversion Optimization

What is Conversion OptimizationThis has become somewhat of a ‘buzz’ phrase in the digital marketing space, but what these tools allow you to do is accurately analyse the user-experience of your visitors and then optimize steps of the user-journey on your website with the ultimate goal to increase conversions.

These features include:

✔ Heatmaps – ► watch video
✔ Session Recordings – ► watch video
✔ Funnels – ► watch video
✔ A/B Testing – ► watch video
✔ Form Analytics – ► watch video
✔ Goals – ► watch video
Learn more
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Visitor Profiles

A truly unique component to Matomo’s features is Visitor Profiles. Here you evaluate every action an individual user has taken on your website which is compiled into a full historical profile.

This lets you see what the life-time journey of an active user looks like, or perhaps you want to see what a profile looks like for a user who comes back time-and-time again without ever purchasing; there is no better way to gain insights to these journeys and this is why the Visitor Profiles feature is so widely used by Matomo users.

Visitors feature overview – watch video Learn more
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Enhanced SEO

When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.

✔ Unbiased search engine reporting
✔ Integration with Google, Bing and Yahoo Search Consoles
✔ Eliminate “Keyword not defined” in your Referrers reports
✔ Keyword ranking positions
✔ Crawling statistics
Acquisitions feature overview – watch video
Learn more
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Matomo easily integrates with 100+ technologies including Content Management Systems, eCommerce Stores, Forums, Frameworks and more. This includes integration with WordPress, Magento, Joomla, Drupal, WooCommerce, Microsoft Sharepoint and Moodle.

Learn more